Überol Brand Naming
Überall is a universal paint produced by Holzer company that can lay over almost any type of surface. We coined a brand name that fully expresses the product's main idea. The word "Überol" is built of two words: German "über" and English "all" — that together literally mean "over all".
On top of it, Überol sounds like a typical construction material.
V Z D H
Naming — Sergey Zinoviev, Artem Poleshov
Design — Natasha Berezina
Art Direction — Sergey Zinoviev
Account & Project Management — Artem Poleshov
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